Year after year, case after fleeting case, rosé wine has become scarce in the Hamptons during the summer months when the wine is most popular by demand.
Whether by those who inhabit the area year-round or just during their vacation time on the beach, rosé has become the go-to drink for men, women, young, and old as they soak up the sun and take in the salty coast.
Rosé, to those not hailing from the Hamptons, has garnered a bad reputation. But for those who do not know, the first wines ever made were rosés, and they are much closer to red than white in comparison. Rosé is made very similarly to a number of red wines but the color is created differently, hence the light blush to deep purple colors rosé can come in.
So, why is rosé so scarce in the Hamptons? Rosé is best enjoyed the same year it is created, making it hard, even discouraged, to hoard the bottles longer than 12 months. With wine connoisseur-ism on the rise, rosé is gaining respect and the demand is greater than the production, plain and simple.
However, the wineries on the island and the Hamptons are clueing in to the trend and preparing to generate more and more rosé each year. A famous and very popular rosé brand, Wolffer, has increased its production every year since 1992. Wolffer’s winemaster, Roman Roth, has stated “every year we make a little more.” However, maybe he would be advised to push for a little more than just “a little more” given the urgency of this rosé shortage and the Hamptonite’s dependency on the refreshing vino.